Mittwoch, 6. Juni 2012

Adore Me Raises $2.5 Million For Personalized Lingerie Showrooms

adore-me-logoNYC-based�Adore Me, yet another player in the subscription-based e-commerce business, has raised a second round of funding totaling $2.5 million. Investors in the new round included Redhills Ventures, U.S. angels, plus Jaina Capital and Ventech Capital, two�funds that specialize in Internet, information technology, communications technology, and green startups. Since its start in November 2011, Adore Me has generated monthly sales increases approaching 50% with its personalized "showrooms" of lingerie. According to co-founder and CEO Morgan Hermand-Waiche, the site is now on track to generate between $1 million and $2 million in revenue this year, with 20% of total sales projected to be swimwear, a newly added category.

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