In the spirit of my trademark watch this morning: Earlier this week, Apple filed a U.S. trademark for 'VOICEPASS', in the 'Construction and Repair Services' category. Bloomberg casually mentioned the trademark filing earlier today, as did one iPhone tips and tricks blogger and Patently Apple. The thing about the trademark is that while it was pretty easy to find out what it is for, I haven't seen anyone discussing its impact and potential. So here goes.
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