Smith Electric?s CEO On Delivering Zero Emission Trucks, Avoiding The G-Word

Bryan Hansel, chief executive of Smith Electric Vehicles U.S., spoke with TechCrunch this week about how he is convincing American corporations to try electric trucks, and some of the challenges the company faces as it scales to meet the demand it's been working so hard to create. But the CEO almost disdains the word "green." His company, headquartered in Kansas City, Mo. sells all-electric trucks for medium-duty commercial and industrial use. It competes against brands like Ford, Peterbilt and Hino. Its technology is constantly compared to traditional diesel, gas and alternative fuel combustion engines. Instead of strictly environmental benefits, the CEO emphasizes...

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