Madlibs For Pitches: How To Perfect The One Sentence Pitch

You're the founder of a fledgling startup locked in a room with angel investor Ron Conway for exactly 30 seconds, what do you say? If you're like most entrepreneurs, you fumble for the words to succinctly describe your startup in a sentence or two. That seems simple enough, what could go wrong in under a minute? According to the Founder Institute's Adeo Ressi: a lot. When it comes to the one sentence pitch, Ressi says "Most entrepreneurs manage to screw it up... How much better would the world be if every startup could explain their business well in one sentence?" To help entrepreneurs perfect the art of the micro pitch, he's created a rudimentary template in Madlibs style.

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