Cable Providers Mull Switch To A La Carte Subscriptions

I remember when we first got cable, back in the late 80s I suppose, and even as a youngster one of my first thoughts was "man, do we really need all these channels?" That suspicion, that we were perhaps being sold the whole buffet when we knew exactly what we wanted already, only became stronger with time, and before long it was a running joke shared by many in the world. 500 channels and you end up renting a movie because nothing good is on. Selling the whole package, dozens or hundreds of channels, has been part of the cable TV business model for a long time. It enabled smaller networks to grow and flourish under the ownership and careful tending of larger ones. But cable providers never talked about it as a reality of the TV business. They always just said people didn't want a la carte. A funny thing to tell the people asking for it. Now, with those same people getting their content a la carte by whatever means necessary (and feeling justified after decades of mistreatment by cable companies), it appears that Comcast, Time Warner, and the rest of the cable giants are changing their tune.

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