Back in September we broke the news that Google was in talks to acquire Katango, a small Kleiner Perkins-backed startup that launched this past summer. Today, they've made it official: Katango just announced that it's been acquired by Google, and that it'll be joining the Google+ team. We're also hearing that Google isn't only acquiring Katango for their talent ?�it's interested in their technology as well. Katango is a logical fit for Google, though their initial product was focused primarily on Facebook. The startup first debuted an iPhone app in July, setting out to made it easier to selectively share with various groups of friends on Facebook.�Facebook's List feature has long allowed users to share certain pieces of content with different friends, but it did little to automate the process of actually breaking your friends out into different groups.
Donnerstag, 10. November 2011
Google Acquires Katango, The Automatic Friend Sorter
Back in September we broke the news that Google was in talks to acquire Katango, a small Kleiner Perkins-backed startup that launched this past summer. Today, they've made it official: Katango just announced that it's been acquired by Google, and that it'll be joining the Google+ team. We're also hearing that Google isn't only acquiring Katango for their talent ?�it's interested in their technology as well. Katango is a logical fit for Google, though their initial product was focused primarily on Facebook. The startup first debuted an iPhone app in July, setting out to made it easier to selectively share with various groups of friends on Facebook.�Facebook's List feature has long allowed users to share certain pieces of content with different friends, but it did little to automate the process of actually breaking your friends out into different groups.
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