Antti Vilpponen, co-founder and CEO of ArcticStartup, a competitor to TechCrunch Europe when it comes to coverage of - surprise - tech startups from the Arctic region, wrote a post yesterday about the way we - supposedly - handle embargoes around here. We don't always respond to criticism, especially not from competitors, but I figured this presents us with a wonderful opportunity to clarify some things. Vilpponen asserts that we sometimes go too far in how we treat startups by not just telling them we want to have stories exclusively but by somehow determining if and when they get to talk to other journalists and bloggers after we run our post. When startups don't abide to our demands, that jeopardizes their chances for future coverage. Or as Vilpponen calls it, we blackmail startups. I'll say it right off the bat: that's bullshit.
Montag, 5. Dezember 2011
Going Too Far: The ?TechCrunch Embargo? And Other Myths
Antti Vilpponen, co-founder and CEO of ArcticStartup, a competitor to TechCrunch Europe when it comes to coverage of - surprise - tech startups from the Arctic region, wrote a post yesterday about the way we - supposedly - handle embargoes around here. We don't always respond to criticism, especially not from competitors, but I figured this presents us with a wonderful opportunity to clarify some things. Vilpponen asserts that we sometimes go too far in how we treat startups by not just telling them we want to have stories exclusively but by somehow determining if and when they get to talk to other journalists and bloggers after we run our post. When startups don't abide to our demands, that jeopardizes their chances for future coverage. Or as Vilpponen calls it, we blackmail startups. I'll say it right off the bat: that's bullshit.
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