Today is BlackBerry Jam, RIM's developer conference or WWDC equivalent. It's RIM's moment to redefine, rejuvenate, and re-establish itself in the world. Whether or not the company can pull it off, however, is an entirely different matter. BlackBerry 10, RIM's brand new platform, has been delayed, run into naming issues, and seen the transfer of power go from the company's co-founders, Jim Balsillie and Mike Lazaridis, to long-time employee Thorsten Heins. The conference will prove whether or not RIM is now adaptable ? something for which the company has been publicly flogged for the past year. We took a trip up to Waterloo to speak with some of the employees ahead of the event, namely Vivek Bhardwaj, Head of Software Portfolio EMEA for RIM, and as I walked away I felt less sure of who RIM is and what the company is about than I ever have before.
Dienstag, 1. Mai 2012
The Future Of RIM: ?BlackBerry Isn?t For Everyone?
Today is BlackBerry Jam, RIM's developer conference or WWDC equivalent. It's RIM's moment to redefine, rejuvenate, and re-establish itself in the world. Whether or not the company can pull it off, however, is an entirely different matter. BlackBerry 10, RIM's brand new platform, has been delayed, run into naming issues, and seen the transfer of power go from the company's co-founders, Jim Balsillie and Mike Lazaridis, to long-time employee Thorsten Heins. The conference will prove whether or not RIM is now adaptable ? something for which the company has been publicly flogged for the past year. We took a trip up to Waterloo to speak with some of the employees ahead of the event, namely Vivek Bhardwaj, Head of Software Portfolio EMEA for RIM, and as I walked away I felt less sure of who RIM is and what the company is about than I ever have before.
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