Google Responds To FTC Inquiry: ?Using Google Is A Choice?

Yesterday news broke that the FTC is preparing to launch a major investigation into Google's "core search advertising business" and the way its search results are presented ? an investigation that could have major ramifications for the search giant. Google has faced plenty of scrutiny from the FTC before, including lengthy investigations during its acquisitions of AdMob and ITA. But now the government organization is examining Google's business on the whole, which means the stakes are bigger. (Here's a detailed guide by Danny Sullivan at Search Engine Land that outlines all of the recent antitrust investigations Google is dealing with). A few minutes ago, Google posted its initial response to the inquiry on its official blog.

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