Earlier this week, Microsoft registered a bunch of domain names, including AppYourSites.com, AppYourSites.net, AppYourSites.info and more of the same with different extensions (including some country TLDs). If you open any of the URLs in your browser today, you'll simply be forwarded on to the company's search engine Bing, which makes you none the wiser. So why 'app your sites'? Frankly, I don't know, but I can offer you a few theories.
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