On The Road To TwitBook: Are Facebook?s New Sharing Features Defensive Or Preemptive?

A few weeks ago I asked if Google+ was putting Facebook on the defensive. After yesterday's Facebook announcement, I don't think there's any question. Many journalists have described the promised changes as giving users�"new control over privacy" and suggested that Facebook is just�giving us a chance to be more private like G+. Some have even suggested that this new focus on privacy is an "about-face" from Facebook's former philosophy. I'd like to suggest that Facebook hasn't changed their attitude about privacy at all. My gut tells me?and this is truly a hunch, no insider info here?that the announced changes are mostly significant because Facebook is actually preparing users for something much bigger. Facebook is being more reactive now then they've ever been, but it's not just because of G+. It's also because of Twitter. �Actually, it's because Twitter offers a possible vision of G+'s future. Sound confusing? Let me explain. My guess, then, is that Facebook is announcing to users more front and center access to "privacy features" because Facebook is actually planning to make an even bigger push into the public, Twitter-like sphere.

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