AOL acquires 5min Media, a video syndication company

Filed under: Business, Video, AOL

While the TechCrunch deal is the most exciting news I've heard from AOL today, it's not the only major deal to go down: This morning AOL announced its purchase of 5min Media, a massive video syndication company.

When you go to the 5min homepage, it looks a bit like a mini-YouTube; that's not the exciting part. What's noteworthy about 5min is that they manually curate all of their content (over 200,000 categorized, tagged and rated videos), and provide technology for automatically embedding relevant videos alongside textual content. So if you've got a blog post about dogs, 5min can automatically place a pet-related video next to your content - possibly something about the exact breed of dog you mentioned.

5min specialized in educational content, and their player shows it: When you switch to full-screen, you get a Tools menu which allows you to advance the video frame-by-frame, change the brightness and even go slo-mo so you can see exactly what's happening. You can play with these features using this random video showing How to Remove the LCD from the 13" Macbook.

AOL acquires 5min Media, a video syndication company originally appeared on Download Squad on Tue, 28 Sep 2010 16:00:00 EST. Please see our terms for use of feeds.

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