Had your current cellphone for the better part of the this century? Turns out you aren't the only one -- according to new research gathered by J.D. Power and Associates, Americans are holding onto their mobiles for longer than ever these days. In fact, the study found that the length of time customers keep their traditional wireless cell phone has increased by 17 percent from 2009, with the average customer holding onto their phone for around 20.5 months. That's the longest period since this study began tracking the data in 1999, when the average was 17.3 months. Kirk Parsons, senior director of wireless services at the company, feels that the recent economic downturn has a lot to do with folks keeping their existing phones longer, while we're guessing that it has to do with existing phones simply being "good enough." Furthermore, anyone who is even remotely tuned into the mobile world knows that widespread 4G is just around the bend, giving folks reason to hold off on renewing their contract until WiMAX / LTE comes to their carrier of choice. Curiously, phone prices are lower than ever before, which should mean that it's even less expensive to upgrade now than in the past. Of course, none of that matters if your existing phone contract isn't up (or you aren't due for a discounted renewal), and the savings on the hardware is likely being devoured by the extra fees we're paying for messaging and data. So, are you in the "run it till it dies" camp, or are you wondering who on Earth this survey (shown in full after the break) is referring to?
Continue reading Study: we're keeping our mobiles longer, despite sinking prices
Study: we're keeping our mobiles longer, despite sinking prices originally appeared on Engadget on Mon, 27 Sep 2010 13:27:00 EDT. Please see our terms for use of feeds.
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