Samsung has announced that it's partnered with developer Mushroom Media to bring the company's Easy Phone Sync application to owners of Galaxy smartphones and tablets. As the name suggests, Easy Phone Sync is allows phones to transfer content from their PCs over a USB connection, with the particular focus being on importing music and other media from iTunes, and contacts and messages from iOS. The app, which will presumably be available for a fee at some point in the future, can be downloaded for free on Google Play if you've got a Galaxy device.
The app release and partnership with Mushroom Media is likely part of Samsung's plans to give iOS users an easy path from Apple's ecosystem to its own. Samsung has made no secret of its efforts to establish itself as a equal competitor to Apple, and the Korean manufacturer will be hoping to lure upgrading iPhone users to its Galaxy S III with apps like this. While Easy Phone Sync isn't anywhere near as polished as an Apple app, it's fast and functional enough to be of use to iOS converts making the switch to a Galaxy phone.
We've given Easy Phone Sync a quick test on the Galaxy S III, and it seems to work well enough. Inexplicably though, the phone app seems to run persistently in the background, leaving an unsightly notification in place at all times. The phone all only serves to install a license key though, and after that it can be uninstalled. Regardless, persistent notifications are annoying, and make for a sub-par user experience -- on an officially-sanctioned app like this, there's no excuse.
You'll find today's presser from Samsung after the break, and download links below.